Guess who Vevo LIFT’s new collaboration is with? Yup, that’s right. It’s none other than the girl who took the world by storm with her debut single “drivers license”. It’s Olivia Rodrigo!
Vevo LIFT program is a collaboration Vevo does with fresh, new, and trending talents. The collabs are in the form of music content videos and they really help the artist be heard by millions worldwide. Vevo LIFT has collaborated with many famous singers such as Billie Eilish, Khalid, and Dogo Cat. All these singers are now world renowned singers and have countless music awards. So, Olivia is about to become even more famous than before!
Speaking of fame, this isn’t Olivia’s first LIFT either. She’s done one for her single “deja vu” where she performed live. Now, she will be doing it with another song from her album SOUR, “favorite crime”. The song is about the blame one holds against themselves during a break up. The moment you think of yourself so low as to how you allow yourself to be treated so poorly.
Vevo put this LIFT collaboration in a series. So, that might mean that there will be more collaborations. This is great! Olivia is such a good performer on stage and really knows how to express herself.
Olivia was Vevo LIFT’s first artist of the year 2021. It’s probably due to huge success and fame. JP Evangelista, SVP, Content, Programming and Marketing, Vevo, “We’ve been watching Olivia’s rise since the highly anticipated music video release of ‘drivers license,’ and we couldn’t wait to collaborate and create content with her. Hard-working and dedicated to her craft, we couldn’t think of a more deserving artist to kick off this year’s program. The truly unique visuals we created for these songs on film showcase Olivia’s talent to her fans in ways they haven’t seen before.” She’s being recognized for the amazing singer that she is.